Elections 2024: A Battle For The Woman Voter

As women emerge as a formidable voting bloc in India, political parties are intensifying efforts to court their support. Recent state initiatives such as direct cash transfers and other benefits underscore this trend. In Delhi, the Mukhyamantri Samman Yojna promises Rs 1,000 monthly to women above 18, while in Himachal Pradesh, the 'Indira Gandhi Pyari Behna' scheme offers Rs 1,500 per month. Madhya Pradesh's Ladli Behna Yojana initially provided Rs 1,000 monthly, later increased to Rs 1,250, amplifying its electoral impact. These schemes reflect a concerted attempt to engage and empower women, transforming their votes into a crucial battleground for electoral success. Join Business Today TV Managing Editor Siddharth Zarabi in discussion with Yashwant Deshmukh, Founder-director, C-voter, Sanjay Kumar, Psephologist And Professor, CSDS and Madan Sabnavis, Chief Economist, Bank Of Baroda as they delve into the strategic pursuits of political parties in wooing women voters.